Sun. Jun 16th, 2024
Elon Musk announces Tesla will provide US customers with one-month trial of driver-assist technology on Business News

Tesla is a leading electric vehicle company that has recently announced a one-month free trial of its Full Self-Driving (FSD) technology to customers in the United States. This initiative comes as the company faces increasing competition and pressure on sales and margins. CEO Elon Musk has been an advocate for FSD, priced at $12,000, as a potential source of profit for the company. However, he has faced challenges in delivering on his promise of full autonomy due to regulatory and legal scrutiny of Tesla’s safety and marketing practices.

In a post on social media platform X, Musk stated that all U.S. cars capable of FSD will be enabled for the one-month trial starting this week. He also instructed Tesla staff to provide demonstrations of FSD to new buyers and owners of serviced vehicles. Musk emphasized the effectiveness of FSD in an email to employees, highlighting that many people are not aware of how well supervised FSD actually works.

Research shows that the “FSD take rate” in North America is decreasing, with only about 14% of Tesla customers purchasing the package in the third quarter of 2022, down from a high of 53% in the third quarter of 2019. Tesla’s margins have been impacted by a price war with competitors that began over a year ago. The company has also projected lower delivery growth for this year as it shifts focus to producing its next-generation electric vehicles.

Analysts suggest that Musk’s directive to demonstrate FSD is part of a strategy to boost deliveries and revenues at the end of the quarter. The FSD software, available for a subscription fee of $199 per month, is not designed to make Tesla vehicles fully autonomous and requires active driver supervision. The free trial offer and other marketing efforts by Tesla reflect its ongoing efforts to maintain competitiveness in the electric vehicle market.

The decision by Tesla to offer a free trial of its FSD technology could be seen as an attempt by the company to regain customer trust after facing criticism over safety concerns related to its autonomous driving features. Additionally, this move may be viewed as an effort by Musk to showcase his leadership skills and ability to turn around struggling businesses.

Tesla’s announcement marks another significant development in the rapidly evolving electric vehicle market, where companies are constantly competing for market share and consumer trust. As demand for sustainable transportation continues to grow, it will be interesting to see how companies like Tesla adapt their strategies and technologies in response.

Overall, this one-month free trial announcement could signal positive news for both consumers looking for affordable yet safe self-driving technology options and investors looking for innovative solutions from companies like Tesla.

By Aiden Nguyen

As a content writer at, I delve into the realms of storytelling with the power of words. With a knack for research and a passion for crafting compelling narratives, I strive to bring forth engaging and informative articles for our readers. From decoding complex concepts to unraveling current events, I aim to captivate and educate through the art of writing. Join me on this journey as we explore the ever-evolving landscape of news and knowledge together.

Leave a Reply