Fri. Jun 14th, 2024
Tesla offers customers a one-month trial of driver-assist technology

Tesla has announced a one-month trial of its Full Self-Driving (FSD) technology for both existing and new customers in the United States. This move comes amid pressure on the company’s sales and margins due to price competition and weakening demand. Elon Musk, CEO of Tesla, has mandated that staff provide demonstrations of FSD to new buyers and owners of serviced vehicles based on two emails authenticated by a Tesla source.

The FSD feature is an optional add-on priced at $12,000 that allows vehicles to navigate city streets, although Tesla emphasizes that its driver-assist systems such as Autopilot and FSD still require active driver supervision and do not make the vehicles autonomous. The trial has been made available for new sales of Tesla models X, S, and Y.

Tesla has faced challenges in delivering on Elon Musk’s promise of achieving full autonomy for its vehicles. The company’s driver-assist software is currently under regulatory scrutiny regarding safety and marketing practices. In December, Tesla recalled nearly all of its 2 million vehicles on US roads to implement new safety measures.

Tesla’s margins have been impacted by a price war with competitors that began over a year ago. In January, Tesla warned of slower sales growth this year as it focuses on producing its next-generation EV, codenamed “Redwood.” The company is also facing increased regulatory scrutiny of its self-driving systems and other areas in the US and some European countries.

By Aiden Nguyen

As a content writer at, I delve into the realms of storytelling with the power of words. With a knack for research and a passion for crafting compelling narratives, I strive to bring forth engaging and informative articles for our readers. From decoding complex concepts to unraveling current events, I aim to captivate and educate through the art of writing. Join me on this journey as we explore the ever-evolving landscape of news and knowledge together.

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