Fri. Jun 14th, 2024
New technology enables individuals to conquer their fear of giving blood

As World Blood Donor Day approaches this Friday, the importance of donating blood is being highlighted once again. However, the United States is currently facing its worst blood shortage in 20 years, as reported by the American Red Cross. One contributing factor to this shortage is the fear of needles that one in four adults experience, according to the Centers for Disease Control and Prevention.

Despite this fear, advancements in technology are helping individuals overcome it. Blood donor Maggie Schmidt recently used a mixed-reality blood donation experience created by Abbott and Blood Centers of America. In an interview with Spectrum News 1’s Mercedes Williams, Schmidt explained how the mixed-reality technology works and where it is available.

The mixed-reality technology involves wearing a lightweight headset that allows blood donors to experience a virtual reality while still being aware of their surroundings. Schmidt described her experience with building a Zen garden during her blood donation, thanks to the innovative approach used by Abbott and Blood Centers of America to encourage more donors. This technology aims to make the blood donation experience more comfortable and appealing to those who may have reservations about donating blood due to a fear of needles.

By Aiden Nguyen

As a content writer at, I delve into the realms of storytelling with the power of words. With a knack for research and a passion for crafting compelling narratives, I strive to bring forth engaging and informative articles for our readers. From decoding complex concepts to unraveling current events, I aim to captivate and educate through the art of writing. Join me on this journey as we explore the ever-evolving landscape of news and knowledge together.

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