Mon. Jun 17th, 2024
85 percent of Italians make at least one online purchase per month

A recent report by the Idealo platform on Italian e-commerce in 2024 has shed light on the stability and competitiveness of the sector, despite economic challenges like inflation and the energy crisis. Despite a rise in consumer prices by an average of 5.7% compared to the previous year, particularly in the food sector, 85% of digital users make at least one online purchase per month, with 24% making weekly purchases.

The analysis also revealed a shift towards more conscious and informed shopping habits among consumers. Nearly half (47%) use price comparisons to access detailed product information, while a similar percentage (46%) search for special offers and discounts. The report highlights that Italian e-shops can offer savings opportunities comparable to international players, particularly in the sports and outdoor sector where over 58% of the most advantageous offers come from Italian e-shops.

Furthermore, there is growing interest in the second-hand market, particularly in electronics with a 4% increase compared to the previous year. Used smartphones and notebooks are among the most sought-after products, indicating a shift towards more sustainable and economically advantageous options. Online shopping preferences also vary by age group; electronics are more popular among 45-55 year olds while fashion and accessories are preferred among 25-34 year olds.

The data provides valuable insights for online retailers that can help them plan more effective sales strategies and utilize price comparison platforms to reach a wider audience. The evolving trends in Italian e-commerce underscore the importance of adapting to meet changing consumer preferences to remain competitive in this dynamic marketplace.

By Aiden Nguyen

As a content writer at, I delve into the realms of storytelling with the power of words. With a knack for research and a passion for crafting compelling narratives, I strive to bring forth engaging and informative articles for our readers. From decoding complex concepts to unraveling current events, I aim to captivate and educate through the art of writing. Join me on this journey as we explore the ever-evolving landscape of news and knowledge together.

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