Mon. Jun 17th, 2024
Report on the Restaurant Technology Landscape in 2024

The Restaurant Technology Landscape Report 2024 provides valuable insights into consumer attitudes towards restaurant technology. According to the research, customer preferences for technology in restaurants vary greatly depending on demographics and service segments.

Operators should take a strategic approach to their tech investments by aligning their technology with their target customer base. While 76% of operators believe that using technology gives them a competitive edge, many feel that they could do more to keep up with the latest technological advancements.

Customers’ favorite tech options include those that make ordering and payment easier and faster. A majority of full-service customers would be likely to place an order or pay using a tablet at the table, while limited-service customers prefer placing orders through smartphone apps. Delivery customers also prefer ordering delivery through smartphone apps.

Operators have numerous opportunities to enhance the customer experience, amplify marketing efforts, and operate more efficiently through technology. While many consider their current technology mainstream rather than leading edge, identifying which technologies are most important for each customer segment can help operators plan for future investments in tech that meet their customers’ needs. By doing so, they can maintain high-touch hospitality while providing a seamless and efficient dining experience for their guests.

By Aiden Nguyen

As a content writer at, I delve into the realms of storytelling with the power of words. With a knack for research and a passion for crafting compelling narratives, I strive to bring forth engaging and informative articles for our readers. From decoding complex concepts to unraveling current events, I aim to captivate and educate through the art of writing. Join me on this journey as we explore the ever-evolving landscape of news and knowledge together.

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