Sun. Jun 16th, 2024
Owner says Cadbury’s Bournville plant continues to be the cornerstone of the business

Bournville, the historic factory at the heart of Cadbury’s business, has been reaffirmed as the “home and heart” of the brand by its owners. As part of its 200th anniversary celebrations, Mondeléz International expressed its commitment to maintaining the factory in the West Midlands.

Louise Stigant, managing director of Cadbury, spoke about the privilege of being part of a company with such a rich heritage. She emphasized the importance of Bournville to Cadbury, referring to it as their “Crown Jewels”. Stigant acknowledged that reaching 200 years of trading was a significant milestone for the brand and expressed pride in being able to celebrate this achievement.

Despite facing challenges in the past, including a hostile takeover by American firm Kraft in 2010 and subsequent job losses and production moves to Poland, Cadbury has remained a staple in the UK. The factory became part of Kraft’s confectionery arm, Mondelez International, in 2012, with Bournville serving as the Global Centre of Excellence for chocolate research and development.

However, despite these challenges, Stigant emphasized that Cadbury has invested significantly in its UK business. With over £270m invested since taking over 14 years ago, Bournville remains at the forefront of Cadbury’s plans. Stigant reiterated her commitment to Bournville, stating that it is seen as their top priority and will continue to be “the home and heart” of Cadbury.

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By Aiden Nguyen

As a content writer at newscholarly.com, I delve into the realms of storytelling with the power of words. With a knack for research and a passion for crafting compelling narratives, I strive to bring forth engaging and informative articles for our readers. From decoding complex concepts to unraveling current events, I aim to captivate and educate through the art of writing. Join me on this journey as we explore the ever-evolving landscape of news and knowledge together.

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