Sun. Jun 16th, 2024
José Muñoz Believes Auto Shows Benefit Business

At the Automotive Forum New York, José Muñoz, president of Hyundai Motor Company, addressed concerns about the brand’s retail strategy. While Hyundai had announced a partnership with Amazon last November to sell vehicles through their online platform, which led to worries among franchise system advocates, Muñoz reassured that dealers are still responsible for selling the vehicles and participating in the Amazon platform is optional. Currently, a pilot program with 20 dealers is active, with plans for expansion later in the year.

Muñoz acknowledged the complexity of selling vehicles online, especially since cars are unique products compared to other items on Amazon. He emphasized the importance of consumers interacting with the vehicles in person and experiencing them firsthand. This is why Hyundai maintains a strong presence at auto shows worldwide.

Having a presence at auto shows allows Hyundai to showcase a wide range of vehicles, including electric models. While the company has focused on electric vehicles (EVs), Muñoz emphasized the importance of offering consumer choice and providing options for internal combustion engine (ICE), hybrid, and EV vehicles to cater to different customer preferences.

In conclusion, Muñoz highlighted Hyundai’s commitment to meeting consumer interests and ensuring flexibility in their product offerings. Despite the growing importance of EVs, Hyundai recognizes the need to cater to a diverse range of customer preferences while continuing to innovate in the automotive industry.

By Aiden Nguyen

As a content writer at, I delve into the realms of storytelling with the power of words. With a knack for research and a passion for crafting compelling narratives, I strive to bring forth engaging and informative articles for our readers. From decoding complex concepts to unraveling current events, I aim to captivate and educate through the art of writing. Join me on this journey as we explore the ever-evolving landscape of news and knowledge together.

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