Sat. Jun 22nd, 2024
Hisense unveils Laser TV and AI-powered screens up to 110 inches

Hisense, a leading brand in home appliance and television industry, recently launched its new product lines in Brazil at an event held at the B32 Theater in São Paulo. The launch was highlighted by the introduction of Laser TV and screens up to 110 inches with artificial intelligence.

In addition to the new television models, Hisense showcased innovations in the “smart kitchen” line, featuring refrigerators, dishwashers, and air conditioning systems. The integration of appliances and televisions in the home was emphasized, reflecting a trend towards interconnected home technology ecosystems.

The company’s Head of Brand for the Americas, André Quadra, highlighted the company’s global investment in sports, particularly in upcoming events like Euro 2024 and Copa América. Thais Nogueira, Marketing Director of Hisense Brazil, affirmed the company’s commitment to UEFA campaigns and initiatives in the region.

Hisense’s new television models use artificial intelligence to enhance image quality under different lighting conditions. In addition to this, they also unveiled new washing machines, refrigerators, and air conditioning units that showcase a wide range of home technology solutions. Market analysts have recognized Hisense as the second-largest distributed TV brand worldwide for three consecutive years.

By Aiden Nguyen

As a content writer at, I delve into the realms of storytelling with the power of words. With a knack for research and a passion for crafting compelling narratives, I strive to bring forth engaging and informative articles for our readers. From decoding complex concepts to unraveling current events, I aim to captivate and educate through the art of writing. Join me on this journey as we explore the ever-evolving landscape of news and knowledge together.

Leave a Reply