Sun. Jun 16th, 2024
Top 10 College Athletes Not Profiting from Name, Image, and Likeness

March Madness has been a platform for student-athletes to showcase their skills on the court, but now they have the opportunity to earn money from their name, image, and likeness (NIL). High school and college athletes can now work with major brands like Nike and Gatorade, and some top earners may have benefited from having well-known last names.

The introduction of NIL deals in 2021 has significantly changed the landscape of amateur sports. On3 ranks student-athletes based on their annual NIL Valuation, which considers factors such as performance, influence, exposure, and deal data. This valuation is a combination of an athlete’s “Roster Value” and “NIL Value” to determine their total NIL Valuation.

One example of an athlete who has benefited from NIL deals is University of Iowa basketball star Caitlin Clark. She has made headlines during March Madness not just for her exceptional performances on the court but also for her ability to secure lucrative deals with companies like Nike, Gatorade, and State Farm. This has led to a surge in interest in March Madness sponsorships and influencer-marketing campaigns.

According to Ayden Syal, CEO of NIL marketing platform MOGL, there has been an increase in demand for these types of deals due to the rise of social media platforms that allow student-athletes to build their personal brand and attract sponsors. With the ability to earn substantial amounts of money through NIL deals without turning professional, many student-athletes are considering this option as a way to supplement their income while still pursuing their passion for sports.

By Aiden Nguyen

As a content writer at, I delve into the realms of storytelling with the power of words. With a knack for research and a passion for crafting compelling narratives, I strive to bring forth engaging and informative articles for our readers. From decoding complex concepts to unraveling current events, I aim to captivate and educate through the art of writing. Join me on this journey as we explore the ever-evolving landscape of news and knowledge together.

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